jade trau

Jade Trau is a modern jewelry house that defines the ‘new diamond classic’. I developed an evergreen shoot to refresh the brand’s art direction across web and social platforms.

Creative Production, Jewelry Styling, Content Creation

This Spring 2025 collection features antique-inspired jewelry including charms and symbols of luck. Drawing inspiration from Irving Penn’s “Theatre Accident, New York”, this campaign feels personal and precious like the contents of a well-loved purse.

Art Direction, Styling, Photography